Types of Digital Marketing for California Businesses

Title card for a guide on types of digital marketing for California businesses, surrounded by hand-drawn icons of a megaphone, charts, target, lightbulb, laptop, and checklist

Digital marketing is defined as the use of online channels to promote products and services, and for California businesses, choosing the right mix of these channels directly determines competitive survival. Over 35 million Californians use the internet actively, and more than 80% are on social media. That scale makes California one of the most digitally saturated markets […]