Solid Care Hospice

Discover how Los Angeles SEO boosted Solid Care Hospice's online presence. Learn our strategies and results. Click to explore the full case study!

Client Background

Solid Care Hospice is a premier provider of hospice care services in Los Angeles County and surrounding areas. Dedicated to delivering compassionate end-of-life care, Solid Care Hospice ensures that patients receive the utmost care and support during their final stages of life.

Objectives

The main objectives of the marketing campaign were:

1. Website Design: Develop a functional and mobile-friendly website that reflects the compassionate and professional nature of Solid Care Hospice.
2. Search Engine Optimization (SEO): Enhance the website’s visibility on search engines through comprehensive on-page and off-page SEO strategies.
3. Local SEO: Improve local search rankings to attract more clients from Los Angeles County and nearby regions.

Strategy and Execution

Website Design

Our first step was to create a user-friendly and responsive website. The new design focused on:

User Experience (UX): Intuitive navigation, easy-to-read content, and accessible information about services offered.
Mobile Optimization: Ensuring the website performs seamlessly across all devices, especially mobile phones, which potential clients are increasingly using.
Visual Appeal: Using compassionate imagery and a calming color scheme to reflect the caring nature of Solid Care Hospice.

Search Engine Optimization (SEO)

We implemented a comprehensive SEO strategy that included:

On-Page SEO:

Optimizing meta titles, descriptions, and header tags with relevant keywords.
Creating high-quality, informative content tailored to the needs of those seeking hospice care.
Improving site speed and technical aspects to enhance user experience and search engine crawlability.

On-Page SEO:

Building authoritative backlinks from reputable websites within the healthcare industry.
Engaging in social media and online community discussions to increase brand awareness and referral traffic.

Local SEO

Google My Business (GMB):
Claiming and optimizing the Solid Care Hospice GMB profile with accurate business information, photos, and regular updates.
Encouraging satisfied clients to leave positive reviews to enhance local credibility and visibility.
Local Citations:
Ensuring consistency of the business name, address, and phone number (NAP) across various local directories and online platforms.
Localized Content:
Creating blog posts and service pages that target specific locations within Los Angeles County to attract local search traffic.

Results

Though the keyword ranking process is ongoing, we have already achieved significant milestones:

Conclusion

By focusing on a strategic blend of website design, SEO, and Local SEO, Solid Care Hospice has begun to see positive changes in its online presence. While we continue to work on improving keyword rankings and overall visibility, the initial success indicates a promising trajectory for achieving our long-term goals.

If you are interested in understanding how comprehensive digital marketing can elevate your business, please don’t hesitate to reach out for a consultation. Let’s work together to bring your vision to life.