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Southern California Health Institute

Boosting Enrollment for Southern California Health Institute (SOCHI) with Comprehensive Digital Marketing Strategies.

SOCHI website

Client Background

The Southern California Health Institute (SOCHI), based in North Hollywood, is a premier educational institution dedicated to providing top-notch education in the health and wellness industry. With a commitment to excellence, SOCHI aims to prepare students for successful careers in healthcare. In September 2017, SOCHI partnered with Los Angeles SEO to broaden its reach and attract more prospective students.

The Challenge

Despite their esteemed reputation, SOCHI faced several challenges:

  • Limited online visibility
  • Difficulty reaching targeted audiences across various locations
  • A need for a streamlined and engaging website
  • Low conversion rates from online traffic

The Solution

Los Angeles SEO crafted a personalized internet marketing plan to address these challenges. This plan encompassed three key components:

1. Search Engine Optimization (SEO):
  • Thorough keyword research to identify high-impact search terms
  • On-page and off-page SEO strategies to improve organic search rankings
  • Content creation focused on relevant, high-quality information to attract and engage prospective students
2. Google Ads Campaigns:
  • Development of targeted Google Ads campaigns to reach specific geographic areas
  • Creation of an enticing, high-converting landing page to drive conversion-ready traffic
  • Constant monitoring and optimization to maximize ROI
3. Social Media Marketing:
  • Engaging content tailored to SOCHI’s target audience on platforms like Facebook, Instagram, and LinkedIn
  • Strategic use of paid social media ads to increase reach and engagement
  • Regular analysis and adjustment of social media strategies to ensure effectiveness

The Execution

Website Redesign:

Los Angeles SEO developed a sleek, high-speed website that provided essential information and simplified the process of applying for or scheduling a school tour.

SEO Implementation:
  • Extensive keyword research and competitor analysis
  • On-page optimizations, including meta tags, headings, and content improvements
  • Link-building activities to enhance domain authority
Google Ads Campaign Management:
  • Creation of targeted ad groups focused on specific programs and geographic regions
  • Utilization of compelling ad copy and enticing offers to attract clicks
  • Continuous A/B testing and refinement of ad creatives and landing pages
Social Media Strategy:
  • Regular posting of engaging content such as student testimonials, campus events, and educational insights
  • Paid social media campaigns to boost visibility and engagement
  • Interactive posts to foster a sense of community among current and prospective students

The Results

The comprehensive digital marketing strategy delivered impressive results for SOCHI:

  • Increased Online Visibility: Significant improvement in organic search rankings, leading to higher website traffic.
  • Higher Conversion Rates: The Google Ads campaigns and optimized landing pages drove highly targeted traffic, resulting in increased application and tour bookings.
  • Enhanced Social Media Engagement: A noticeable boost in social media followers and engagement, contributing to a stronger online community.
  • Improved Website Performance: The new website design provided a seamless user experience, making it easier for prospective students to find information and take action.

Conclusion

By leveraging a multifaceted digital marketing strategy, Los Angeles SEO successfully elevated SOCHI’s online presence, attracting more prospective students and solidifying its position as a leading educational institution in the health and wellness industry.

SOCHI continues to benefit from increased visibility, higher engagement, and improved conversion rates, demonstrating the power of strategic digital marketing.

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