What Is Local SEO? A Guide for Business Owners

Title card for a local SEO guide for business owners, framed by hand-drawn icons of a map and magnifying glass, location pins, a compass, a laptop, and a storefront

Local SEO is defined as the practice of optimizing a business’s digital assets to appear prominently in geographically tied searches like “plumber near me” or “best coffee shop in Austin.” It covers your website, Google Business Profile, local citations, and online reviews. Nearly 46% of all Google searches carry local intent. That number means roughly half of […]